HarborOne Bank – Holiday Campaign

HarborOne wanted a pure branding campaign for the holidays. And for a bank like HarborOne, wintery words like “cheerful,” “thoughtful” and “bright” apply every day of the year. So we created a heartwarming campaign around that, complete with print, social, digital, mobile, radio, and a landing page to tie it all together. The click-through rate on this campaign was .39%, which is 6.5x better than the national average.