After several years client-side at Fleet Financial in Boston, Ross began
his agency career with Bronner Slosberg Humphrey. He was there for
nearly a decade, just as the digital landscape exploded and the
company evolved into one of the leading digital agencies in the world,
Digitas. Among the brands Ross touched at Digitas were American
Century Investments, Neiman Marcus, Motorola, General Motors,
FedEx, Delta Airlines and AOL to name a few.
As a Senior Vice President, Ross left Digitas in early 2000’s. He then
joined StoneWard, an agency based in Little Rock, AR, as a Managing
Director helping the organization establish a base in Chicago and
secure more nationally recognized clients such as Snap-On tools and
Terminix. A true New York/New Englander at heart, Ross missed the
northeast (mostly in the summer) and returned as Managing Partner at
Mullen. There, he oversaw the agency’s digital, direct and analytics
business as well as a portfolio of integrated agency clients that included
Lending Tree, Mass Mutual, Kingstown, and HSBC, among others.
In 2008, after holding senior positions in three agencies, Ross founded
Sir Isaac. Sir Isaac is both an advertising and marketing agency and a
marketing consultancy, reflecting Ross’ strong belief in holistic brand
development and deep customer experience and engagement models
that span every aspect of an organization.
A hallmark of both Sir Isaac and Ross’ personal approach to work is to
deeply understand clients’ businesses and formulate smart, practical,
yet creative and innovative approaches. As Sir Isaac approaches its 10-
year anniversary, the experienced and diverse shop has touched clients
big and small, having worked with national brands like Panera, FedEx,
Dunkin Donuts, NuVal and Summer Infant, to regional clients like
HomeWorks Energy, HarborOne Bank and Destination Salem, to start-
ups like Two Foxes Baking Company and Smokin’ Betty’s BBQ. The
agency is founded on the belief that there is a considerable amount of
inertia in the market today, that is, until a force takes things in a new
direction. Sir Isaac works to be that force.