The Team

The Team

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Ross Dobson

President

After several years client-side at Fleet Financial in Boston, Ross began his agency career with Bronner Slosberg Humphrey. He was there for nearly a decade, just as the digital landscape exploded and the company evolved into one of the leading digital agencies in the world, Digitas. Among the brands Ross touched at Digitas were American Century Investments, Neiman Marcus, Motorola, General Motors, FedEx, Delta Airlines and AOL to name a few. As a Senior Vice President, Ross left Digitas in early 2000’s. He then joined StoneWard, an agency based in Little Rock, AR, as a Managing Director helping the organization establish a base in Chicago and secure more nationally recognized clients such as Snap-On tools and Terminix. A true New York/New Englander at heart, Ross missed the northeast (mostly in the summer) and returned as Managing Partner at Mullen. There, he oversaw the agency’s digital, direct and analytics business as well as a portfolio of integrated agency clients that included Lending Tree, Mass Mutual, Kingstown, and HSBC, among others. In 2008, after holding senior positions in three agencies, Ross founded Sir Isaac. Sir Isaac is both an advertising and marketing agency and a marketing consultancy, reflecting Ross’ strong belief in holistic brand development and deep customer experience and engagement models that span every aspect of an organization. A hallmark of both Sir Isaac and Ross’ personal approach to work is to deeply understand clients’ businesses and formulate smart, practical, yet creative and innovative approaches. As Sir Isaac approaches its 10- year anniversary, the experienced and diverse shop has touched clients big and small, having worked with national brands like Panera, FedEx, Dunkin Donuts, NuVal and Summer Infant, to regional clients like HomeWorks Energy, HarborOne Bank and Destination Salem, to start- ups like Two Foxes Baking Company and Smokin’ Betty’s BBQ. The agency is founded on the belief that there is a considerable amount of inertia in the market today, that is, until a force takes things in a new direction. Sir Isaac works to be that force.


Nancy Stanley

Project Manager

What happens when you mix an entrepreneur and business owner, a realtor, a former cheerleader, and a corporate trainer in a 5-foot package, then sprinkle in a ton of energy and passion? You get Nancy Stanley. This unique skill set gives Nancy the ability to understand and empathize with the business needs and challenges of our clients, because she’s walked in their shoes. The enthusiasm and energy of a cheerleader keeps both staff and clients positive and upbeat, even in the most challenging of project circumstances, while her experience as a corporate trainer allows her to bring structure and process in a way that reflects the individual growth and development needs of her team. Together, all of this enables Nancy to manage incredibly diverse client industries and projects, ranging from complex digital builds, to detailed technical product guides, to creative brand architecture. Sir Isaac is about being a force for clients that breaks inertia and takes things in new directions. In this, Nancy Stanley delivers.


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Taryn Myers

Strategy, Media & Measurement Director

Taryn Myers is part nerd, part artist. She loves her spreadsheets that she lives in yet graduated with an art degree specializing in oil paints, charcoal, and mosaics. She is a special balance of spontaneity and planner, and with over 15 years’ experience in the media, marketing, and analytics world, she has taken the time to observe, learn and explore better ways to do things. She never takes anything at face-value. Rather, her inquisitive mind always digs deeper into the “why?” This combination of skills and values has lead Taryn to where she is today: Strategy and Measurement Director. Taryn has planned and delivered comprehensive media programs and integrated marketing strategy for brands such as Nova Star Cruises, Cannon Mountain, Bank Newport, HarborOne Bank, Peabody Essex Museum, Hampton Ford Hyundai, Great Bay Community College, York Art Association, Destination Salem (Mass), and many more. She has also provided in-depth research to plan new product development, provide executive sales projections, among other analytics projects.


Michela Marsh

Media and Public Relations Executive

A recent graduate of NYU’s prestigious Gallatin School with a presence in the marketing meccas of both New York and London, Michela’s education and professional experience has exposed her to all aspects of marketing & advertising, from strategy to creative, and public relations, to inbound marketing; her specialty is media placement strategy. The diversity of her B.A. in Rhetoric, Propaganda, and Marketing has enabled Michela to make a significant contribution to Sir Isaac in a very short time spanning strategic thinking to public relations, media placement; even a recent certification in search engine marketing across a spectrum of client industries ranging from Fine Arts & Museums to SaaS systems, commercial real estate and agriculture.


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Mazen Ghamlouch

Creative Director

Amazin’ Mazen as he likes to be called (but nobody does), is a 2012 graduate of The College of Creative Studies in Detroit, Michigan. Unusual in the creative space, Mazen is insatiably curious about every aspect of a client’s or prospect’s business and believes the deeper this understanding, the more creative and effective the work. A big teddy bear, his curiosity is only surpassed by his need for hugs. In a short period of time, he’s established himself as a force on the creative stage driving award winning concepts and work for brands such as McDonalds, Uber, Dunkin Donuts, Scotts Lawn, EA Sports, and American Well. In 2012 He won a Gold Ink Award for McDonalds Print Insert Campaign at Valassis in Detroit. He also won back to back Gold Stevie awards in 2014 and 2015 for Mobile Marketing Campaign of the year for Quiz Up and American Well at Fiksu-Boston. Seasoned in both traditional and digital advertising and marketing, Mazen switches seamlessly from general to digital, mobile and social channels. A huge Star Wars fan (yes, he named his daughter Leia), Mazen’s work with Sir Isaac has transported him from the witch trials of Salem Massachusetts to the corn fields of Iowa and back. He is particularly excited about the Javits Center because he thinks it will get him better access to Comic-Con.


Grace Hodges

Art Director

When you start off as a model for babyGap, marketing is the only way to go. Fast forward a few decades and you’re a 2016 graduate of Johnson & Wales with a degree in graphic design and digital media with a concentration in print. That’s Grace Hodges. She still can’t color within the lines but after a semester as an intern, Sir Isaac couldn’t wait to get Grace onboard. With an unsurpassed, almost neurotic attention to detail, and cross-channel chops, Grace jumped in with both feet as a Junior Art Director tackling projects big and small. From prepping mechanicals to illustration. From Word Art to full-scale brand development she’s head of the class.


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Amanda Granato

Copywriter

With a BA in English and a Master’s in Advertising from Boston University, Amanda brings a keen sense of storytelling and strategy to the Sir Isaac team. When Amanda’s not climbing mountains or dressing up as superheroes at Comic Con, she uses that boldness to tackle our brands. Amanda incorporates strategic thinking, creativity, and practiced writing skills to take on a brand’s persona, becoming the voice in which they tell their story. Whether it be through print, digital, social, or any piece of a brand’s identity, Amanda’s dynamic copy entertains, persuades and presents a fresh perspective. Having worked with diverse industries such as banks, restaurants, real estate, children’s toys, and more, Amanda is able to both build and foster brands of all kinds.


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Joe Rigo

Production

Joe has over 40 years’ experience in myriad areas of photographic, graphic design and advertising. His tenure has embraced the changing technologies needed to enable a wide client base to stay “front-of-mind” with the public, highlighting their unique selling propositions in the competitive marketplace. He’s worked with companies including: AT&T, Bell Communications Research (Bellcore), British Aerospace, Capital One, Liz Claiborne, Clifford Chase, Commerce Bank, Digital Equipment Corporation (DEC/Compaq), ESL (A Division of TRW), Federal Reserve Bank, HSBC, L’OREAL, Marriott, T.J. Maxx, Memorial Sloan-Kettering Cancer Center, Meridian Bank, Merrill Lynch, NewYork-Presbyterian Hospital, NYU Medical Center, Reuters, Standard Chartered Bank, Sun Life Financial, Tenet Health System, Unilever, and Scholastic Book Fairs. His work has been recognized with over 100 graphic and production awards, including The Gold Medal and Best of Category Awards in the New York Advertising Festivals. Joe ‘gets it done; makes it happen; straightens it out’. He helps to derive interesting, executable, profitable directions to satisfy the needs of clients and of everyone involved.


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