#SB50: 10 Brands That Killed It On Social Media

February 8, 2016by Sir Isaac AgencyAdvertisingContentCreativityLauren Beadersocial mediaUncategorized0

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#SB50: 10 Brands That Killed It On Social Media

Oh, the Super Bowl. A big day for sports fans and marketers. But just as we knew early on who’d win the game, we knew early on who won the ads.

That said, times are changing in the world of advertising. And while the commercials are definitely a big part of the Big Game, they’re definitely not all of it. With over 960,000 posts about the Super Bowl across Twitter, Instagram and Youtube, social media is definitely something we should talk about.

Advertising is becoming more and more integrated and comprehensive; campaigns must span over a wide range of media to succeed. A brand can do an awesome TV spot, but without anything else, it might not be as strong. And if they can’t win in broadcast, they might as well not bother with the spend. Not every brand can even afford a $5+ million spot.

Not every brand has to.

Just look at how Newcastle won the Super Bowl two years ago, with a media budget for their year equal to less than half of the $4.5 million tag for 30 seconds on air. Their online video, featuring Anna Kendrick, got more press than any real TV spots did — and it didn’t even happen.

So this year, instead of recapping our favorite Super Bowl commercials, let’s talk about the brands that killed it on social media.

 

1. CALIFORNIA AVOCADOS

Sure, these guys had a spot on air, but they did much more to accompany it. Every time a food or beverage commercial came on, they tweeted a fun, fast-paced video showing how that item— from Butterfinger, to Budweiser — could pair with their avocados.

 

2. ESURANCE

We can’t not talk about this one. With their pregame spot that solely talked about their giveaway on social, they were bound to gain some sense of success. By tweeting #esurancesweepstakes, people could win up to $1 million — so of course this generated over 9,000 tweets a minute and trended nationally.

 

3. MCDONALD’S

We’ve all heard those “all day breakfast” ads. So McDonald’s did a great job tying it back to the Big Game. After all, who doesn’t want a 1AM bacon-egg-and-cheese after a night of football fun?

 

 

4. NASA

Because how else can a space organization become relevant to football?

 

5. VERIZON

Verizon definitely took a hit during the game with that awesome T-Mobile mocking spot, ft. Steve Harvey. But let’s put that aside for a moment. With smooth graphics and a classic tone, they decided to be less gimmicky and stick to the facts — pretty cool facts, too.

Although they did make a dig at T-Mobile:

 

6. T-MOBILE

Speaking of T-Mobile, did anyone else see their response to Verizon’s response to their ad? (*Painfully resists telephone tag joke.*) T-Mobile was on top of their game with their Twitter replies — which is very on brand with their TV spot.

 

7. DEADPOOL

Deadpool’s been killing it lately with it’s clever and hilarious marketing. So it’s no surprise that they promoted the movie, out Feb. 12, with some funny Snapchat filters. Remind me later to talk about how great Snapchat filters can be for brands.

SirIsaac_Advertising_Deadpool_SuperBowl SirIsaac_Advertising_Deadpool_Superbowl

 

8. MOUNTAIN DEW

Can’t forget about this one. After all, the hashtag is STILL trending. Mountain Dew played right into the ongoing joke that all favorite Super Bowl spots have a puppy, baby or monkey, and it was awesome (and deeply unsettling). They stuck right to their campaign, tweeting every time an ad came on with one of those beloved stereotypes.

 

9. NOT THE POOP COMPANIES

Not sure what who started it, but in response to those horribly placed poop ads, #superbowel was trending on Twitter. And it was fantastic.

 

10. AND LAST, BUT NOT LEAST, BETTY WHITE

The best brand of all.

 

Written by Lauren Beader.

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