Is Bigger Really Better?
The Benefits Of Choosing A Small Ad Agency
When choosing an agency, many companies assume bigger agencies mean better work. But small doesn’t mean lacking in skill or benefits. When it comes to efficiency, creativity and relationship-building, size does matter–but bigger doesn’t always mean better.
WE’RE NIMBLE & FEARLESS
With a small agency, there aren’t as many twists and turns. We’re always here to take your calls, and we’re always willing to think up new ideas. Because of our size, we can collaborate faster and concentrate on what we need to. We’re small, so everyone has to step up to the plate. We’re fearless leaders, and that can translate into the work we do for you. We’ll do whatever it takes.
At a smaller agency, there’s no bureaucratic caution tape. No hierarchical levels, and no extra steps. Our CEO works directly with our most junior designer, and we all work directly with our clients. We’re honest, we’re open, and we’re completely transparent. All you have to do is reach out.
WE ACTUALLY WORK TOGETHER
Big agencies have layers of account managers, executives, strategists and creatives. That’s a lot of people working on your project, and at different stages. That’s also a lot of people you might never meet. With smaller agencies, you actually meet everyone working on your project, and you know you’re not getting conveyor belt work. That’s because there’s no hierarchical separation here–no pecking order. At our meetings, everyone is free to speak up, which is something that doesn’t always happen at the bigger shops. That means there’s more creative flow, and great work as a result.
WE KEEP UP WITH TRENDS
Because there aren’t as many layers of approval, we can pass ideas through quickly. If we see a trend, we can come up with an idea and move it forward more quickly than any big agency.
We take the time to meet with you in person, get to know your industry better than you do, and work to bring the best ideas to the table. If you want to call us, call us. If you want to talk to our CEO, call him. It’s personal, and we like it that way.
All those fancy titles and layers of department people add up. By using any advertising agency, you save on fees and ad placements. And by using smaller agencies, you save on fees from extra workers and departments. You’re getting a whole team of well-rounded individuals who can focus on your account, for a smaller cost.
WE’VE STILL GOT BIG-AGENCY EXPERIENCE
Each of our workers brings to the table a unique history of previous experience and work. So while we might not have worked with giant clients as an agency, we’ve worked with everything from American Eagle, to Major League Baseball, to Coldwater Creek, to Dove and C as individuals. And that’s a whole lot of experience.
WE MAY BE SMALL, BUT WE HAVE HUGE IDEAS.
Written by Lauren Beader.